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How fashion bloggers will change the fashion industry
Who are the fashion bloggers? I discovered the term “fashion blogging” a few years ago while doing some research on New York style trends. I was browsing the internet looking for the insights and...
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7 Mistakes Brands Make on Social Media
Social Media Focus on sales Sales representatives say “If it doesn’t make dollars, it doesn’t make sense,” and they’re right. The problem is that social media is not about direct sales–it’s as if you...
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Dressformer–the virtual fitting room for online shoppers
When I first heard about Dressformer, I immediately recalled my last experience with online shopping. After ordeing two gorgeous dresses from an online only boutique and excitedly waiting for delivery...
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Can 3D printing change the fashion industry?
Need a new pair of shoes? No problem! Create your own design or buy one that you like, and print them out at home or in a print shop. It sounds like a dream, but that’s what the...
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Mobile marketing trends in fashion retail
“Mobile marketing” can sound a little cliché these days. It makes me think of constant meaningless alerts and push notifications. Can customers actually benefit from mobile marketing? Let’s discuss...
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Business clothing with super power
Have you ever thought how impractical our clothes are? Spill coffee on your shirt and you’ll ruin your early morning presentation. If you bicycle to work, take a clean shirt with you. And you’ll...
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How can brands benefit from Polyvore?
A friend of mine, a successful marketing consultant, spends two or three hours a night on Polyvore.com. She is really obsessed with making fashion collages and competing with other community members....
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A personal online stylist for free…are you interested?
Have you ever felt overwhelmed while shopping online? Unlike brick-and-mortar stores, the internet offers countless choices. So how do you choose what’s best for you? I wouldn’t mind getting some...
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Men’s closet checklist according to online stylists
In my last post I complained that we don’t have a service like Thread in the U.S. I was wrong – we have it. Cincinnati startup Cladwell offers free online styling recommendations for men who are...
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4 myths about fashion for people with disabilities
Many companies and designers struggle to invent something new in fashion, yet there is a huge market that is absolutely ignored. This market is people with disabilities. These people need fashionable...
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